The decisions baked in

1. Quiet by design. The affordance is a dotted underline, never a loud link. An expert can read straight through without the page feeling like a textbook.
2. Help appears in place. The explanation unfolds under the paragraph, so you never lose your spot.
3. One at a time. Opening an explanation closes the last one, keeping the page calm.
4. Plain language is universal. Every reader has a non-financial background, so the prose stays plain for all. The tap layer only adds depth on demand.
5. Even basics are tappable. “Revenue” is one tap away for a newcomer without slowing anyone else down.
6. Labels explain themselves. The lens pill is tappable too.
7. Our Take has a spine. A point of view to push against, not neutral summary.

What to watch in the test

1. Do they notice the underlines, or does the hint need to be louder?
2. Which words do they tap? That map shows where the writing assumes too much.
3. Does the expert reader feel talked down to?
4. Do they tap “read the full deep dive” — i.e. do they want to go deeper?